What makes our baby food so good?

It’s packed full of good things
Babies have got tiny tummies, they can only eat small amounts during feeding times. Some baby foods have fillers added to them which means that your baby has to eat a lot to get the nutrition it needs. The secret behind our baby food is that it’s “nutritionally dense”, that’s a fancy way of saying that there’s lots of goodness in every spoonful so your baby will get a lot out of a little. Do we add fillers or extenders to our purees? Definitely not!

It’s as fresh as fresh can be
Our baby foods are made the way you would if you had the time. We only use the freshest natural ingredients, cooked our secret way (preserving all the taste and goodness) and then delivered to Woolies on a daily basis. So when you pick up one of our purees you can be sure it’s fresh – which means it’s nutritious and tasty too.

It’s super safe
When you’re making food for babies, safety is a prime concern. Our purees are made under the strictest controls to ensure that they’re supersafe (as well as delicious and nutritionally dense). Our secret cooking process cooks the all natural ingredients just long enough to remove any potentially harmful microbes whilst retaining the nutrients and taste found in fresh food. Plus, our tubs are sealed extra-tight for our little customers’ protection.

No added anythings
Salt and sugar aren’t good for young digestive systems and they set the tone for future bad dietary habits. We only use the highest quality raw materials, select varieties of fruit and vegetables and special cuts of chicken, beef and lamb. Our purees taste so good we don’t need to add anything extra to enhance their flavour - if it isn’t natural you won’t find it in our purees! So lets spell it out, we don’t add sugar, salt, artificial preservatives or flavourants.